minutia press.
Hockey and Java

Two of the things I like most have come together during the Stanley Cup playoffs. Sun Microsystems is advertising their Java technology during the games. Java is in cell phones, appliances, and now on the side of a hockey puck.

Do NHL fans understand what Sun is trying to sell?


I was wondering the same thing yesterday when I was checking the Major League Baseball website. It displays at the top "Powered by Sun" and I couldn't help but wonders "Who actually cares or even understands what is going on here?"

Posted by: Nathan at April 10, 2004 5:27 PM

I am quite certain that most NHL and MLB fans have no idea what Sun does.

Posted by: david at April 10, 2004 5:53 PM

The company my Dad works for, which sells telephone systems and Voice over IP stuff to dealers, large businesses, and foreign governments, doesn't advertise on television but they used to sponsor a racecar on one of the minor racing circuits. I never could figure that one out, and apparently the company finally wised up since they stopped doing it a couple of years ago.

Posted by: Chris Hill Festival at April 11, 2004 10:26 AM

I think they also have their name all over the ice and boards in San Jose. At this point they're probably just grasping at straws since they're losing a lot of money and have had frequent layoffs in the last couple of years. Outside of Java they're hurting since people aren't buying Solaris machines anymore. And they even made up with Microsoft!! :)

Posted by: mjuster at April 13, 2004 9:21 AM